(4.7 / 5)2518+ Ratings

ASOS Reviews

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Overall Rating

4.7
15 Reviews
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About ASOS

ASOS.com is a leading online retailer that offers a wide range of products and services. They provide a variety of delivery options, including ASOS Premier, which offers benefits such as unlimited next-day delivery, and they have a comprehensive returns and refunds policy. Customers can amend or cancel their orders, and if there's an issue with an item, ASOS provides support to resolve it. They also offer a sizing and care guide to help customers choose the right products.

ASOS has a sale terms section where customers can learn about ongoing sales and discounts. They accept various payment types and offer promo codes and gift vouchers. If customers have any technical issues, such as trouble signing into their account or with the website, ASOS provides browser support.

ASOS's customer service is designed to be easily accessible. Customers can get in touch with the Customer Care Team through their account, the help pages on the website, or by chatting with the virtual assistant. The live chat is open from 05:00 - 23:59 (CDT) Monday to Sunday.

In terms of their business model, ASOS generates revenue through their e-commerce platform, selling a wide range of fashion products. They are a key player in the fashion e-commerce industry, competing with other major brands. Their business model, strengths, weaknesses, opportunities, and threats are often analyzed in SWOT analyses.

ASOS Pros & Cons

Pros of ASOS.com

  • Wide Selection: ASOS offers a vast range of products, including over 800 brands and its own private label, catering to diverse fashion tastes.
  • User-Friendly Interface: The website features an attractive design and interactive elements, enhancing the shopping experience.
  • Free Shipping: ASOS provides free shipping on orders over a certain amount, which is appealing to many customers.
  • Innovative Marketing: The brand utilizes effective digital marketing strategies to engage with its audience and promote products.
  • Customer-Centric Policies: ASOS has a generous return policy, allowing customers to return items easily, which enhances customer satisfaction.

Cons of ASOS.com

  • Higher Prices: Products are often priced at a premium compared to competitors, which may deter some budget-conscious shoppers.
  • Dependence on Third Parties: The reliance on third-party suppliers and logistics can lead to issues with quality control and efficiency.
  • Limited Physical Presence: As an online-only retailer, ASOS lacks physical stores, which can limit brand visibility and customer engagement in some markets.
  • Intense Competition: The online fashion market is highly competitive, with numerous players vying for customer attention, making differentiation challenging.
  • Inventory Challenges: Issues such as deadstock can arise in the fashion industry, leading to potential revenue loss and increased costs.

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ASOS Customer Reviews (15)

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Nicholas Noble
Nicholas Noble
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Feb 13, 2023
Snæbjörn Sigurpálsson
Snæbjörn Sigurpálsson
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Feb 12, 2023
Petra Perez
Petra Perez
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Feb 12, 2023
Diamante Barese
Diamante Barese
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Feb 12, 2023
Sven Eichelberger
Sven Eichelberger
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Feb 11, 2023
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Feb 10, 2023
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Stephanie Sommer
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Feb 10, 2023
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Feb 10, 2023
Ulrich Freitag
Ulrich Freitag
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Feb 9, 2023
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Feb 8, 2023

ASOS Customer’s Q&A

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ASOS Features and Benefits

Key Features and Benefits of ASOS.com:

  1. Wide Range of Products: Offers over 850 brands along with its own line of clothing and accessories, catering to diverse styles and preferences.
  2. Inclusive Sizing: Provides a variety of plus-size, tall, petite, and maternity options, ensuring inclusivity for all body types.
  3. Fashion-Forward: Known for staying ahead of fashion trends, making it a go-to for the latest styles.
  4. User-Friendly Interface: The website and app are intuitive and easy to navigate, enhancing the shopping experience.
  5. Global Shipping: Offers international shipping options, making it accessible to customers worldwide.
  6. Student Discounts: Provides discounts for students, making it budget-friendly for younger shoppers.
  7. Sustainability Focus: Emphasizes ethical fashion with eco-friendly brands and products available.
  8. Flexible Payment Options: Accepts various payment methods, including credit/debit cards, PayPal, and Klarna for delayed payment.
  9. Customer Reviews and Ratings: Features customer reviews and ratings on products, helping shoppers make informed decisions.
  10. Virtual Try-On and Styling Recommendations: Offers virtual try-on features and personalized styling recommendations to enhance the shopping experience.

ASOS Pricing

Pricing on ASOS.com varies significantly based on the type of items offered.

General Pricing Overview

  • Most items are priced between $30 and $40, indicating a noticeable increase compared to previous years when prices were lower.
  • Specific items, such as t-shirts from other brands, can range from $15 to $20.

Shipping Costs

  • ASOS Premier membership is available for $19.99 per year, providing benefits like:
    • Free Standard Shipping on orders over $20.
    • Free Express Shipping on orders over $50.

Sales and Discounts

  • Regular promotions offer discounts ranging from 60% to 70%, especially during seasonal sales.

This pricing structure reflects ASOS's positioning in the market, balancing affordability with current fashion trends.

About asos.com Payment Method?

ASOS.com offers a variety of payment methods for your convenience. You can use credit and debit cards, and all card holders are subject to validation and authorization by both ASOS and the card issuer. For added security, you may be presented with 3D secure security measures when paying, which may require you to enter a password or get a security code via email or phone. ASOS also accepts E-Gift Card, Paypal, Apple Pay, Google Pay, 'Pay in 4 With Klarna', and Afterpay. If you're using Apple Pay on a Mac device, this payment option is only available on Safari whilst using the Mac OS Sierra operating system. Please note that some payment methods are subject to a soft credit check. ASOS also offers buy now, pay later options such as Pay Later with Klarna, Pay Later in 3 with Klarna, Clearpay, and PayPal Pay in 3. These options provide extra flexibility, allowing you to pay after 30 days or spread the cost through instalments. However, it's important to spend responsibly when choosing these options..

ASOS FAQs

FAQ

How To Open A ASOS Account?

To open an account on ASOS.com, follow these steps:

Step 1: Visit the ASOS Website

Go to the official ASOS website.

Step 2: Click on "Join"

Locate and click on the "Join" button, usually found at the top of the homepage.

Step 3: Fill Out the Registration Form

Complete the registration form by providing the required information, which typically includes:

  • Email address
  • Password
  • Personal details (such as name and address)

Step 4: Agree to Terms

Check the box to agree to ASOS's terms and conditions and privacy policy.

Step 5: Submit

Click on the "Create Account" button to finish the process.

Step 6: Verify Email (if required)

Check your email for a verification link from ASOS and click it to confirm your account.

Once these steps are completed, the account will be ready for use.

FAQ

ASOS Alternatives

Top 10 ASOS.com alternatives:

  1. Nasty Gal: Known for its affordable yet stylish clothing, Nasty Gal offers a wide range of vintage and trendy fashion items.
  2. REVOLVE: Offers a variety of high-quality and on-trend clothing and beauty brands.
  3. Boohoo: Provides budget-friendly fashion with a focus on trend-forward styles.
  4. Urban Outfitters: Known for its quirky and trendy fashion, Urban Outfitters offers a mix of casual and streetwear styles.
  5. Missguided: Offers affordable and trendy clothing with a focus on young women.
  6. Zara: Known for its fast fashion approach, Zara offers a wide range of stylish and affordable clothing.
  7. H&M: Offers a variety of affordable and trendy clothing for men, women, and children.
  8. Forever 21: Known for its affordable and trendy fashion, Forever 21 offers a wide range of styles and sizes.
  9. Topshop: Offers a variety of trendy and stylish clothing with a focus on young women.
  10. River Island: Known for its sophisticated and trendy fashion, River Island offers a wide range of clothing and accessories.
FAQ

What is ASOS's return policy?

ASOS accepts free returns within 28 days of receiving an item, as long as it is in its original condition. Refunds will be issued via the original payment method within 14 days of receiving the returned item.
FAQ

Can I exchange an item with ASOS?

No, ASOS does not offer exchanges. Customers should return their unwanted item and place a new order for the desired size or color.
FAQ

What payment methods does ASOS accept?

ASOS accepts Visa, MasterCard, PayPal, AMEX, Klarna, Apple Pay, and Afterpay.
FAQ

Will ASOS offer a refund if an item cannot be returned?

ASOS will consider offering a refund if a customer cannot return an item within the specified time frame, but it is at their discretion.
FAQ

What is ASOS Premier?

ASOS Premier is a subscription service offered by ASOS. For a yearly fee of £9.95, it provides unlimited Next-Day and Nominated Day Delivery on orders of £15 or more. It also includes free Standard Delivery on all other orders. The service is available in 15 countries worldwide. Subscribers also get access to exclusive discounts like the Premier Party. The subscription automatically renews every year, but it can be cancelled at any time. The service is intended for personal use only. Please note that cut-off times and dates, and area restrictions may apply, and cut-off times may change during busy periods..

FAQ

How do I return an item to ASOS?

To return an item to ASOS, follow these steps:

  1. Go to My Account and select My Orders.
  2. Click Create Return.
  3. Select the items you want to return.
  4. Use the drop-down menu to select the reason for return. There’s a text box if you want to provide more information.
  5. Search for the drop-off location nearest you, and select it.
  6. Click Create Return.
  7. Depending on the drop-off point, ASOS will send you either a QR code or a returns label to your registered email address.
  8. If returning with a label, print it, place it on the front of your parcel and take the return to your nearest location. We recommend removing or covering your shipping label before attaching your returns label to your parcel.
  9. All returned items will be inspected upon arrival. If the Quality Control team is unhappy with the condition an item has been returned in (e.g. tags have been removed or there are signs of wear) and they’re unable to put it back into stock, they may not be able to accept your return and they may have to send it back to you.

Please note that returning an item within the first 14 days of receiving it is free, but ASOS charges $3.99 (USD) per returned package for any items that are returned after 14 days of you receiving them. This will be deducted from your total refund amount. Items marked Final Sale are not eligible for returns, exchanges or refunds, other than in exceptional circumstances. Your return will be processed in approximately 14 calendar days.

FAQ

About asos.com Prices and Cost?

ASOS is an online fashion retailer that offers a wide range of clothing items. They provide free delivery on orders over $40 and offer unlimited free Next Day Delivery for a whole year for $24.99. They also offer a 10% discount for students. ASOS introduces over 2,500 new items every week and removes items that are no longer trending. The in-house labels at ASOS may not always match with regular US sizes, and it's often the case that ASOS branded garments are a bit larger than most standard US sizing. ASOS charges $10 per order for express shipping. If you limit yourself to just one order per month, this can end up costing you $120 per year. If you go on multiple shopping sprees every month, you'll likely pay more than a few hundred dollars per year in shipping costs alone. Please note that prices and costs can vary depending on the specific items and promotions at the time of purchase..

FAQ

What are some popular items on ASOS?

Here are some popular items on ASOS:

  • ASOS Brides: The Iris dress was a favorite, with 15,000 customers choosing it for their big day.
  • Bridal Party: Sage green was the color of choice for bridesmaids.
  • Tailoring: In the UK, 100,000 complete suits were sold, and sales of formal shoes increased by 80%.
  • Party Heels: A pair was sold every 13 seconds.
  • Jumpsuits: Mesh jumpsuits were popular in the summer, and velvet became the star of autumn/winter.
  • Rainwear Bomber Jacket: Over 11,000 of these were sold.
  • The Ordinary Skincare: A product from this brand was sold every 15 seconds.
  • Knits: Bold and bright prints were popular, with 7,000 cloud-print knits sold.
  • Halter Tops: These had 37,437% more searches on ASOS Marketplace.
  • 90s Throwback: Menswear styles were bigger and baggier, with 60% of jersey sales being oversized fits and 70,000 pairs of baggy jeans sold.

Please note that these trends are based on past data and current trends may vary..

FAQ

Does ASOS have a physical store?

ASOS is primarily an online retailer and does not have a traditional physical store. However, they have had a presence in physical retail through pop-up stores and collaborations. For instance, they launched their first in-store collection with Nordstrom, marking their first bricks-and-mortar presence anywhere in the world. They also had a four-storey pop-up at 11 Rathbone Place. Despite these ventures, the main focus of ASOS remains on their online platform, offering a wide range of products and brands that wouldn't fit into a traditional store. They also have a mobile site and app for shopping on the go.

FAQ

About asos.com Popular Products and Services?

ASOS.com is a popular online fashion and cosmetic retailer. They offer a wide range of products and services, including their own exclusive brands and collaborations. Some of the popular ASOS brands include ASOS DESIGN, which interprets major trends and offers inclusive sizing ranges such as ASOS Curve, Tall, Petite, and Maternity. ASOS EDITION is designed for memorable moments and includes the ASOS EDITION Wedding Collection. ASOS WHITE offers oversized fits with a minimal, clean aesthetic. ASOS MADE IN KENYA works with SOKO Kenya to improve the lives of local communities. ASOS 4505 is their new activewear brand. They also collaborate with some of the world's biggest names to design cool collections. In addition to their own brands, they curate a selection of other labels, offering a variety of styles. They also offer services like ASOS PREMIER, which provides unlimited free Next Day Delivery for a whole year. The website sells thousands of products from hundreds of different brands and ships to over 200 countries..

FAQ

What is ASOS PREMIER?

ASOS PREMIER is a subscription service offered by ASOS that provides benefits to its members. For a yearly fee, subscribers get unlimited Next-Day and Nominated Day Delivery on orders of £15+ (plus, free Standard Delivery on all others!) for a whole year. This service is available in 15 countries worldwide. In addition to these delivery benefits, subscribers also receive exclusive discounts like Premier Party. The cost of this service is £9.95 a year in the UK and $24.99 a year in the US. The subscription automatically renews every year, but it can be cancelled at any time. Please note that the service is for personal use only and is subject to a fair use policy.

FAQ

How do I return an item to ASOS.com?

To return an item to ASOS.com, follow these steps:

  1. Log into your account at ASOS.com and find the order in your order history.
  2. Click 'Create Return' and select which items you want to return.
  3. Provide a reason for the return, search for the nearest drop-off location, and then click 'Create Return'.
  4. ASOS will email you a shipping label to print and attach to your package.
  5. Depending on the drop-off point, ASOS will send you either a QR code or a returns label to your registered email address.
  6. If returning with a label, print it, place it on the front of your parcel and take the return to your nearest location. For QR code returns, simply present the code at the UPS post office when dropping off your return.
  7. All returned items will be inspected upon arrival. If the Quality Control team is unhappy with the condition an item has been returned in, they may not be able to accept your return and may have to send it back to you.

Please note, you can return any item to ASOS within 28 days of receiving your original order, including sale items. Returning an item within the first 14 days of receiving it is free, but ASOS charges $3.99 (USD) per returned package for any items that are returned after 14 days of you receiving them. This will be deducted from your total refund amount. Items marked 'Final Sale' are not eligible for returns, exchanges or refunds, other than in exceptional circumstances.

FAQ

asos.com Return Policy?

ASOS.com has a detailed return policy. If an item is still in its original condition, they accept returns for free. You have 28 days from the day of delivery or the day the order becomes available for collection at your nominated store or collection point to return an item for a refund. The refund will be issued to your original payment method. They aim to refund you within 14 days of receiving the returned item. However, they don't accept returns for unwanted items after the relevant returns period. Certain items can’t be returned for refunds including: Face + Body products if opened, used or the protective seal is not intact, Underwear if the hygiene seal is not intact or any labels have been broken, Swimwear if the hygiene seal is not intact or any labels have been broken, Pierced jewellery if the seal has been tampered with or is broken, Face coverings if the seal has been tampered with or is broken.

As for the shipping policy, ASOS offers free Standard Shipping on all orders over $49.99. They also offer Click & Collect and Two-Day Shipping options. They have a service called ASOS Premier USA for unlimited Next-Day Delivery on orders of $100+ for a whole year. This service costs $24.99 a year. Cutoff times and dates, and zip code restrictions may apply. Cutoff times may change during busy periods.

FAQ

What is ASOS Premier USA?

ASOS Premier USA is a subscription service offered by ASOS. For an annual fee of $24.99, subscribers get access to free Express and Standard shipping on all orders. Additionally, they receive free Next-Day Delivery when they spend a minimum of $100 on their order, if it's available for their address. The subscription is locked to the site on which it was purchased and cannot be used in another country. It can take up to one hour for ASOS Premier to be activated on an account. Once active, subscribers can use all of ASOS's shipping methods free of charge. These include Standard Shipping, Standard Click & Collect Shipping, Express Shipping, and Express Click & Collect Shipping. Please note that Next Day Delivery may not always be available during busy periods. The service is for personal use only and is subject to a fair use policy. This means that excessive use of, or placing unusual burdens on, the service may be considered misuse.

FAQ

Can I exchange items on ASOS.com?

Yes, you can return items on ASOS.com, but they do not offer an exchange service. If you need a different size or color of an item, you will need to place a new order. All returns are free within the first 14 days after receiving your order. If you return an item after 14 days of receiving it, a charge of $3.99 per returned package will be applied. This will be deducted from the total refund amount. Additionally, depending on your state of residence, sales tax may also be charged on the returns fee. All returned items will be inspected upon arrival. If the Quality Control team is unhappy with the condition an item has been returned in (e.g., tags have been removed or there are signs of wear) and they are unable to put it back into stock, they may not be able to accept your return and may have to send it back to you. Please refer to the ASOS Returns Policy for more information..

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